I am Rui! Click to download my CV

Role Description and Key Achievements :

Advised customers and prospects on the use of Salesforce Marketing Cloud, enhancing their marketing strategies and operations, leading to a improvement in campaign efficiency for +5 clients.

Proactively supported the technical maintenance of Salesforce Marketing Cloud, ensuring seamless integration and optimal performance, achieving 100% issue resolution across all projects as well as a consistent client satisfaction and feedback.

Conducted the creation of marketing campaigns from brainstorming to analysis, tailoring solutions to meet specific business needs, which resulted in enhanced customer engagement and increased conversion rates. Hands-on experience with database systems (SQL), enabling the presentation of complex technical information in a clear and comprehensible manner.

Solved complex journeys with Salesforce Marketing Cloud, providing timely and effective solutions, leading to improved system reliability and user satisfaction. Known for high reliability and precision in work, with the ability to provide pragmatic and rapid support to customers.

Participated in the preparation and implementation of customer meetings, workshops and audit, as well as marketing and sales activities, contributing to successful project outcomes and receiving positive feedback for improving client understanding and adoption of Marketing Cloud technologies. Fluent in English, ensuring effective communication with a diverse client base.

Role Description and Key Achievements :
E-Commerce Product Manager

Established and optimised key performance metrics, delivering actionable weekly/monthly reports to C-level management with actionable insights to improve traffic and sales metrics.

Ensured seamless communication between Business, Tech and Data teams by collaborating closely with the P.O. of E-Shop, APP and CRM enhancing operational efficiency, user experiences and functionalities.

Provided data-driven insights to enable Business Managers to develop effective campaigns and execution strategies aligned with current trends.

Conducted in-depth market benchmarks to identify e-commerce trends and translated insights into actionable strategies for brand growth.

Applied insights from data analysis, prioritise initiatives to maximise ROI ensuring continuous improvement for sustained business growth and enhanced traffic and sales performance.

Campaign Manager
Using Salesforce Marketing Cloud platform as the means of communication, I'm currently responsible for managing communication campaigns, having as my responsabilities:

Coordinated email newsletter operations and created automated campaigns and segmented audiences.

Leveraged Journey Builder and Automation Studio to successfully execute +50 Omnichannel Campaigns.

Conducted briefing, segmentation, and testing of App Notifications, In-App Messages, and Message Center.

Generated daily reports and dashboards to monitor campaign metrics presenting insightful analytics.

Closed work with dedicated technical CRM experts and external agencies to turn data-driven ideas into concrete campaigns

Role Description and Key Achievements :

Worked as a Salesforce Marketing Cloud Consultant in various end-to-end project implementations, ongoing maintenance, and platform training and assistance.

• Deployed tailored Salesforce Marketing Cloud solutions for industry-leading companies, seamlessly integrated with other Salesforce products to enhance loyalty programs and overall communication effectiveness.
• Leveraged SFMC, HTML, CSS, AMP script, and SQL Query to craft tailored solutions supporting business needs.
• Provided strategic marketing consultancy to C-level executives, optimizing omnichannel customer journeys.
• Established and optimised key performance metrics, delivering actionable weekly/monthly reports to C-level management with actionable insights to improve traffic and sales metrics.
• Ensured seamless communication between Business, Tech and Data teams by collaborating closely with the P.O. of E-Shop, APP and CRM enhancing operational efficiency, user experiences and functionalities.
• Provided data-driven insights to enable Business Managers to develop effective campaigns and execution strategies aligned with current trends.
• Conducted in-depth market benchmarks to identify e-commerce trends and translated insights into actionable strategies for brand growth.
• Applied insights from data analysis, prioritised initiatives to maximise ROI ensuring continuous improvement for sustained business growth and enhanced traffic and sales performance.

Role Description and Key Achievements : As I finished my bachelor's degree, I was invited to join a project at a major retailer in Portugal.
This project consisted in content creation and editing on a new Salesforce-built e-commerce platform for one of Portugal's largest retailers, with over 60.000 goods across many categories. I was in charge of planning, developing content rules, and content.

Role Description and Key Achievements :
External Vice-President
1-year mandate with the functions of Clients, Partners, Communication and Media, Events and Expansion, where I:

Closed 7 clients;

Closed 4 Partners;

Organized 4 events;

10 media appearances;

Managed a commercial team;

Managed a social media team;

Wrote 8 functions manuals;

Gave 13 workshops/talks.

All this work on top of manage, with the rest of the Executive Board, an organization with more than 60 members that was awarded as the National Most Promising Junior Enterprise of 2020.


Marketing Project Manager, 2019
Managed 2 external projects:

Internalization Marketing Plan;

Communication design;

Role Description and Key Achievements :

After my first experience, I was invited to have my first paid experience as a Marketer at 19 years old. Combined with my studies, I worked as a marketing assistant for around 4 months, where I used the CRM platform, Zoho, and Excel.

I worked as a telemarketer on a project to implement intelligent keylocks on hotels and similar establishments, making over 5000 calls in one month.

Role Description and Key Achievements :

This was my first job and first exposure to the marketing world. This was a summer internship with OpenLimits' marketing department.

I worked in the backoffice, using Microsoft Dynamics and Excel. Aside from the technical job, I saw the rest of the team's activities and gained insight into the company and marketing realities.

3 years bachelor with 1 year focused only on Marketing Management. My bachelor got me a solid background in management and allowed me to understand how a company works, identify its limitations and potential. Abled me to contribute to the definition of objectives, draw up plans and actions that allow achieving the objectives and define control systems that allow monitoring the evolution of the company.